Write a headline that names your ideal member and the transformation they'll experience.

Make it feel like a homecoming.

In 1–2 sentences, tell them exactly what this membership is and who it's for. Be specific. Be warm. Skip the hype.

take a peek inside

Your Name, Title

Sound Familiar?

This is for you if...

Write 4–5 empathetic recognition statements that make your ideal member feel seen — not poked. Lead with truth, not pain.

✦

You're good at what you do but you're tired of figuring it all out alone.

Replace this with a specific, empathetic statement that names a real feeling your ideal member has.
Lead with truth, based on pain points.

✦

You've tried the free groups and the $2,000 masterminds, and neither felt quite right.

Another recognition statement. Think about the moment they realized they needed something like this.

✦

You want support that feels human

A statement about where they are right now and what they're looking for.

✦

You're ready to grow, and you want to be around people who are doing the same.

A statement about their aspiration and the kind of community they're craving.

✦

You want to be around others who feel the same way you do about [core value]

Optional fifth statement. Use this to speak to a specific identity or value your ideal member holds.

Then you're exactly who [Membership Name] was built for.

Your Host & Guide

Hi, I'm [Your Name], and I built this for us.

Your first paragraph goes here. Share a bit about who you are and what you do but lead with your 'why,' not your resume. What made you create this membership? What were you missing that you decided to build?

Your second paragraph. This is where you establish credibility. Not by listing every credential, but by sharing a specific experience or result that shows you know what you're talking about. Keep it human and real.

Your third paragraph (optional). Use this to speak directly to your reader: 'I created [Membership Name] because I wanted a place where [describe the community you're building]. A place where [describe the feeling or experience].'

[Your Name]

[Your title or short descriptor]

THE SHORT VERSION

So, what exaclty is [Membership Name]?

Keep this section short. 2–3 sentences max. Your reader should be able to explain your membership to a friend after reading this.

[Membership Name] is a [monthly/quarterly] membership for [describe your ideal member in 5–8 words]. Inside, you'll get [describe the primary deliverable] designed to help you [achieve the core outcome].

This isn't a course you'll never finish or a community that goes quiet after week two. It's [describe the ongoing, living nature of your membership. What makes it different from a one-time purchase].

Cool Thing

Very brief cool thing about your membership

Cool Thing

Very brief cool thing about your membership

Cool Thing

Very brief cool thing about your membership

EVERYTHING THEY GET

Here's what's waiting for you inside

Use this section to describe each deliverable as an experience — not a feature list. Help them feel what it's like to be inside before they ever join.

[Primary Deliverable Name]

__________ ✦ __________

Describe this feature as an experience, not just a thing. Instead of 'Monthly training,' try: 'Each month we go deep on one topic that actually moves the needle — no fluff, no filler, just the stuff that works.' Tell them the format, frequency, and the feeling they'll walk away with.

[Second Deliverable Name]

__________ ✦ __________

What's the second main thing they get? Describe it in terms of how it helps them. Example: 'A growing library of templates, swipe files, and done-for-you resources so you spend less time starting from scratch and more time doing the work that matters.'

[Community / Connection Element]

__________ ✦ __________

Describe your community element here. What makes it different from a random Facebook group? Who will they meet? What kinds of conversations happen? Example: 'A private community of women who are building real businesses. The kind of place where you can ask the question you're embarrassed to Google.'

[Live Access / Coaching Element]

__________ ✦ __________

If you offer live calls, Q&As, or hot seats, describe them here. Focus on what the member walks away with. Example: 'Monthly live sessions where you can bring your real questions and get real answers — not canned advice, but actual conversation.'

[Bonus or Surprise Element]

__________ ✦ __________

What's the unexpected delight inside your membership? A guest expert series? A challenge? A vault of past content? Describe it here and make it feel like a gift, not a line item.

[Optional: Sixth Element]

__________ ✦ __________

Add a sixth deliverable if you have one, or remove this card. Keep the grid balanced — aim for an even number of cards or a 3-column layout with an odd number that still looks intentional.

EVERYTHING THEY GET

This isn't like other

memberships.

Here's why.

Use this section to share your philosophy. What do you believe about how people learn, grow, or build businesses? What do you do differently? This is your chance to attract the right people with honesty — not manipulation.

01

Write a core belief that shapes how you run this membership

Expand on this belief in 2–3 sentences. Example: 'We believe that consistency beats intensity every time. That's why everything inside [Membership Name] is designed to fit into your real life, not the imaginary life where you have 4 free hours every morning.

02

Write a second belief that differentiates your approach

Example: 'We don't do pressure tactics or manufactured urgency here. When you're ready, you're ready. Our job is to make sure the value is so clear that the decision feels easy, not rushed.'

03

Write a belief about community or connection

Example: 'The most valuable thing inside this membership isn't the content; it's the people. We've built a culture of genuine support, honest conversation, and celebration that doesn't feel performative.'

"Write a short, powerful pull quote that captures the feeling of being inside your membership."

Member Love

Don't just take our word for it

Ready TO Join?

Choose how you want to show up

Both options give you full access to everything inside.

The annual option just adds a little something extra... because committing to yourself deserves to be celebrated.

Monthly

$[XX]

/month

Billed monthly. Cancel anytime. No questions, no guilt.

✓ Full access to [Primary Deliverable]

✓ Access to the member community

✓ [Second deliverable]

✓ [Third deliverable]

✓ Everything in the resource library

Annual

$[XX]

/year

Get 2 months free!

✓ Full access to [Primary Deliverable]

✓ Access to the member community

✓ [Second deliverable]

✓ [Third deliverable]

✓ Everything in the resource library

Annual Bonus

[Describe your annual bonus here: a 1:1 call, an exclusive workshop, a bonus resource, early access to something, etc. Make it feel like a genuine thank-you for committing.]

YOU BELONG HERE

Write a closing headline that feels like an open door, not a deadline.

Your closing paragraph goes here. Remind them of the transformation, the community, and the simplicity of the decision. Something like: "You don't have to have it all figured out to join. You just have to be ready to stop doing this alone."

Join Us In [Membership Name]Get 2 free months with Annual

Payment

Got Questions?

Let's clear things up

How does [Membership Name] work?

Answer this honestly and simply. Describe the member experience from day one: what happens when they join, how they access the content, how the community works, and what a typical month looks like. Keep it practical and reassuring.

Is this for me if I'm just starting out?

Be honest about who this is and isn't for. If it's for beginners, say so warmly. If it requires some experience, say that too — it builds trust and filters for the right fit.

What if I can't keep up with everything?

Reassure them here. Address the 'I'm too busy' or 'I'll fall behind' fear directly.

Can I cancel anytime?

Be clear and direct about your cancellation policy. If it's truly cancel-anytime, say so plainly. If there are conditions, explain them simply. Transparency here builds enormous trust.

What make this different from [free alternative]?

This is your chance to articulate your unique value without putting anyone else down. Focus on what you offer that the free version doesn't — curation, community quality, your specific expertise, the live element, the accountability, etc.

I have a question that isn't answered here.

We'd love to help! Email us at [your email] and a real human will get back to you within [timeframe]. We want you to feel completely confident before you join.